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The Story


Ever since moving to Toronto in the early 90s, I’ve never felt more at home. This city embraces you. It doesn’t ask for people to come to it; to conform, to blend. Toronto says “Hey, you’re different. That’s cool. We love different. You can belong here”. And I did. I still do. I belong in Toronto. I’m proud of this city and all that it stands for.

So proud, that I started this company.  Well, ‘company’ is a very grand name for it. Really it’s just me and some friends creating stuff that we like. Stuff you can wear that reflects a sense of place in the world. So live on and be proud while doing it.